The Chocolate Works
Brief
Our challenge was to create an unrivalled marketing campaign for a project that would see the redevelopment of a distinguished heritage site in York. We were invited to reflect the key elements that embodied the old Terry's Chocolate Factory, so our aim was to communicate its proud history with a twist of modern design and architecture through an innovative branding strategy.
Process
To effectively maintain the core values of The Chocolate Works, we developed a brand that would preserve the character of the site and raise the profile of the new development. A marketing and PR campaign that included a series of stunning adverts, signage and an exquisite brochure assisted in exceeding expectation and sustaining its celebrated reputation.
Result
We offered a valued insight into the prodigious benefits of the project by ensuring The Chocolate Works has a bold, seductive brand that captures the thrilling residential, commercial and leisure opportunities that the restored site will offer.
Brief
Our challenge was to create an unrivalled marketing campaign for a project that would see the redevelopment of a distinguished heritage site in York. We were invited to reflect the key elements that embodied the old Terry's Chocolate Factory, so our aim was to communicate its proud history with a twist of modern design and architecture through an innovative branding strategy.
Process
To effectively maintain the core values of The Chocolate Works, we developed a brand that would preserve the character of the site and raise the profile of the new development. A marketing and PR campaign that included a series of stunning adverts, signage and an exquisite brochure assisted in exceeding expectation and sustaining its celebrated reputation.
Result
We offered a valued insight into the prodigious benefits of the project by ensuring The Chocolate Works has a bold, seductive brand that captures the thrilling residential, commercial and leisure opportunities that the restored site will offer.
