Tate

Brief
We were asked to develop a campaign aimed at lapsed, existing and prospective clients that would position Tate as a top-of-mind, distinctively different recruitment provider.

Process
We developed a 9-month direct communications campaign centered around the seven values that make Tate stand out from the competition, with particular reference to the Watertight Guarantee. The '7 Values' campaign was rolled out over printed and electronic DM, a micro-site, promotional gifts, viral games and a research project.

Result
The research project positioned Tate as a leader in the industry and the campaign delivered 150 new billing clients from prospects targeted in the campaign - and a 480% ROI.