School Food Trust

Brief
The School Food Trust, along with Pru Leith, planned to serve real school dinners to 100 MP's to demonstrate how they had improved under its influence. The aim was to promote all the traditional values of healthy, nourishing, school food while showing a modern and contemporary image, more relevant to the children in schools across the nation.

Process
Turn Key's role was to create an event theme and produce all the printed event materials. We utilised the bright, primary colours of the logo across the invitation, dinner lady biographies, menus, seating plans and directional signage and created striking materials to decorate the venue and support the core message.

Result
The event was hailed a huge success. The School Food Trust was able to show this high level audience that it had made great strides forward and the creative marketing collateral undoubtedly helped to achieve this. The sentiment it conveyed befitted the serious, older audience of MP's while still holding true to the values of this new and innovative government department.