The Metquarter

Brief
We were appointed by the Metquarter to create concepts, themes and design layouts for the autumn/winter '09 fashion and lifestyle magazine - and then to produce it.

Process
The chosen concept was based on Alice in Wonderland. We started by visualising the initial concept with mood boards and storyboards.  We then directed props firms, stylists, set-builders, photographers and retailers - in order to realise our creative visions and produce a stunning, glossy magazine to represent the retail scheme's luxury brands.

Result
The finished magazine was distributed across the Northwest and was in The Sunday Times supplement in November '09, in addition to being available in the Metquarter stores. The completed photo shoot, and magazine as a whole, has widely surpassed the expectations of both the client and the retail scheme's brands.