Brief
Turn Key was invited to provide the creative and inspirational
platform on which the most exciting and innovative landmark
scheme in the North could successfully market its commercial
space. Employed to manage every aspect of the marketing
plan, our task was to create an influential brand to match the
breathtaking structure of Leeds’ tallest building.
Process
Our aim was to create a branding strategy to represent the
key characteristics of the Bridgewater Place design. Messages
promoting the size, quality and location of this iconic
development were communicated throughout whilst
maintaining a fundamental theme of aspiration. To assist in
marketing the scheme, brochures, bespoke marketing packs
and a website were created along with a prestigious launch
event to signify the completion of the offices.
Result
Turn Key delivered a project that has seen 95 percent of the
commercial space now let. By creating a consistent brand
image from start to finish, culminating in a successful finale
event, Turn Key ensured the development is set apart from
its competitors whilst gaining recognition and distinction
along the way.