BUPA
Brief
To ensure a fresh and cutting edge advantage in the marketplace, BUPA requires innovative new advertising concepts each year to find sites for its new care homes. Since 2005, Turn Key has been invited to plan a media strategy, book the necessary media space and produce new advertising creative to strengthen BUPA’s brand.
Process
Following BUPA’s brand guidelines, Turn Key was commissioned to create an advertising strategy, run over
12 months, to enhance its status and ensure its brand
remained a leader in the marketplace. To achieve this,
Turn Key developed two very different adverts to alternate during the 12 month period, helping BUPA to maintain an
element of freshness and innovation throughout its campaign. To further imprint the BUPA value of being unique but with
a corporate style, printed materials were produced to
support the advertising campaign. BUPA’s corporate brochure
is both practical and eye catching, feeding the client with
all the information they need.
Result
Due to the diverse yet recognisable creative, BUPA’s
response to the adverts is consistently high and well
received. Although Turn Key designed the adverts within
the strict corporate guidelines, we managed to deliver them
with stand out that has resulted in increased awareness.
Brief
To ensure a fresh and cutting edge advantage in the marketplace, BUPA requires innovative new advertising concepts each year to find sites for its new care homes. Since 2005, Turn Key has been invited to plan a media strategy, book the necessary media space and produce new advertising creative to strengthen BUPA’s brand.
Process
Following BUPA’s brand guidelines, Turn Key was commissioned to create an advertising strategy, run over
12 months, to enhance its status and ensure its brand
remained a leader in the marketplace. To achieve this,
Turn Key developed two very different adverts to alternate during the 12 month period, helping BUPA to maintain an
element of freshness and innovation throughout its campaign. To further imprint the BUPA value of being unique but with
a corporate style, printed materials were produced to
support the advertising campaign. BUPA’s corporate brochure
is both practical and eye catching, feeding the client with
all the information they need.
Result
Due to the diverse yet recognisable creative, BUPA’s
response to the adverts is consistently high and well
received. Although Turn Key designed the adverts within
the strict corporate guidelines, we managed to deliver them
with stand out that has resulted in increased awareness.