BUPA
Brief
To ensure a fresh and cutting-edge advantage in the marketplace, Bupa requires innovative new advertising concepts each year to find sites for its new care homes. Since 2005, we have been invited to plan a media strategy, book the necessary media space, and produce new advertising creative to strengthen Bupa's brand.
Process
We were commissioned to create a 12-month advertising strategy in line with Bupa's brand guidelines to enhance its status and ensure its brand remained a leader in the marketplace. To achieve this, we developed two very different adverts to alternate during the 12-month period, helping Bupa to maintain an element of freshness and innovation throughout its campaign. To further imprint the Bupa value of being unique but with a corporate style, printed materials were produced to support the advertising campaign. Bupa's corporate brochure is both practical and eye-catching, feeding the client with all the information they need.
Result
Due to the diverse yet recognisable creative, response to the adverts is consistently high and well received. Although we designed the adverts within Bupa's strict corporate guidelines, we managed to deliver them with stand out - which has resulted in increased awareness.
Brief
To ensure a fresh and cutting-edge advantage in the marketplace, Bupa requires innovative new advertising concepts each year to find sites for its new care homes. Since 2005, we have been invited to plan a media strategy, book the necessary media space, and produce new advertising creative to strengthen Bupa's brand.
Process
We were commissioned to create a 12-month advertising strategy in line with Bupa's brand guidelines to enhance its status and ensure its brand remained a leader in the marketplace. To achieve this, we developed two very different adverts to alternate during the 12-month period, helping Bupa to maintain an element of freshness and innovation throughout its campaign. To further imprint the Bupa value of being unique but with a corporate style, printed materials were produced to support the advertising campaign. Bupa's corporate brochure is both practical and eye-catching, feeding the client with all the information they need.
Result
Due to the diverse yet recognisable creative, response to the adverts is consistently high and well received. Although we designed the adverts within Bupa's strict corporate guidelines, we managed to deliver them with stand out - which has resulted in increased awareness.
