Anabas

Brief
We were appointed by Anabas to help this dynamic company position itself amongst the biggest players in the facilities management marketplace.

Process
Working on a retained basis, we delivered a truly integrated campaign throughout 2009 - ranging from research, identification of brand values, positioning, brochure design, PR, website development and a direct mail campaign specifically targeting the retail industry, amongst others.

Result
PR generated a huge amount of coverage for Anabas, significantly enhancing its profile with over 3.3 million opportunities to see the Anabas name in print. The retail direct mail generated equally impressive results with 100% recall in follow-ups and the generation of nine meetings with key targets - almost a 10% success rate.