Airbus
Brief
As the two most prominent names in aviation in recent
years, Airbus and EADS required a unique brand for a Christmas event that encapsulated the stature and
magnitude of their respective brands. Producing all printed material for the event, including invitations, name cards and carol booklets, the brief involved creating an elegant and contemporary design for each element, with a hint of
Christmas and tradition being reflected throughout.
Brief
As the two most prominent names in aviation in recent
years, Airbus and EADS required a unique brand for a Christmas event that encapsulated the stature and
magnitude of their respective brands. Producing all printed material for the event, including invitations, name cards and carol booklets, the brief involved creating an elegant and contemporary design for each element, with a hint of
Christmas and tradition being reflected throughout.
Process
Turn Key developed a pattern concept that was implemented throughout the range of printed collateral and ensured an appropriate identity was created. Basing the overall concept
on a snowflake, aeroplane images and the Airbus logo were used to create a variety of ornate designs to inidcate worldwide travel. A festive element was
added through the use of rich reds and golds to convey the
splendour of the occasion.
Result
Resulting in a beautiful collection of print that befitted the grandiose location and exclusivity of the celebration, Turn
Key delivered on time and to a high standard, adding value
to the whole event.
