Airbus

Brief
As the two most prominent names in aviation in recent years, Airbus and EADS required a unique brand for their Christmas event that encapsulated the stature and magnitude of their respective brands. Producing all printed material for the event including invitations, name cards, and carol booklets, the brief involved creating an elegant and contemporary design for each element, with a hint of Christmas and tradition being reflected throughout.

Process
We developed a pattern concept that was implemented throughout the range of printed collateral and ensured an appropriate identity was created. Basing the overall concept on a snowflake, aeroplane images and the Airbus logo were used to create a variety of ornate designs to indicate worldwide travel. A festive element was added through the use of rich reds and golds to convey the splendour of the occasion.

Result
Resulting in a beautiful collection of print that befitted the grandiose location and exclusivity of the celebration, the project was delivered on time and to a high standard - adding value to the whole event.