Brief
As a first-to-market wood product, Accoya® has been proven to exceed the performance of the most durable tropical hardwoods on the market. Designed by market leading company Titan Wood, Accoya® required a strong international brand to ensure maximum awareness and premium positioning in the marketplace.
Process
This innovative product demanded a design process that involved an in-depth target session with the client and
industry leaders to ensure a full understanding of the
brand essence. In order to immediately establish Accoya®
as the front runner in the market, a strong and evocative
brand was developed by applying a powerful identity
across a website, brochure and eventually the product.
Result
Turn Key has created a brand that has received extensive interest and a global profile to match the strength and
ingenuity of the product. As Accoya® asserts global recognition, brand consistency is imperative and has
been guaranteed through detailed brand guidelines that
accompany the graphical identity. A full brand solution
has been created and developed for Accoya® meeting
its exact requirements and justifying its market presence.
