Brief
As a first-to-market wood product, Accoya® has been proven to exceed the performance of the most durable tropical hardwoods on the market. Designed by market-leading company Titan Wood, AccoyaŽ required a strong international brand to ensure maximum awareness and premium positioning in the marketplace.
Process
This innovative product demanded a design process that involved an in-depth target session with the client and industry leaders to ensure a full understanding of the brand essence. In order to immediately establish Accoya® as the frontrunner in the market, a strong and evocative brand was developed by applying a powerful identity across a website, brochure and eventually the product.
Result
We have created a brand that has received extensive interest and a global profile to match the strength and ingenuity of the product. As Accoya® asserts global recognition, brand consistency is imperative and has been guaranteed through detailed brand guidelines that accompany the graphical identity. A full brand solution has been created and developed for Accoya®, meeting its exact requirements and justifying its market presence.
